GOOGLE ADS CONSULTATION SERVICES

Our team offers Google Ads consulting services to maximize your ad spend. We’re the Google Ad consultant your business needs to attract new customers and surpass sales goals.

Paid Campaign Analysis & Implementation

Our team of experienced Google Ads consultants will analyze any existing paid campaigns, especially those on the Google Ads platform, to gain a full understanding of the strengths and weaknesses of your paid campaigns. We will also identify any missed opportunities or poorly structured campaigns that are causing you to waste money on inefficient ad campaigns. In our consultant role, we can be as hands-on or hands-off as needed. We can simply consult and provide your team with the knowledge and methods necessary for improvement, or we can completely manage your campaign and implementation of our recommendations.

analytics, cross platform, mobile-2156083.jpg

We Offer The Following Important Services

  1. Account Audit: Conducting a thorough review of the client’s existing Google Ads account to identify strengths, weaknesses, and areas for improvement. This includes analyzing campaign structure, keyword targeting, ad copy, bidding strategies, and overall account health.

  2. Strategy Development: Collaborating with the client to develop a comprehensive Google Ads strategy aligned with their business goals, target audience, and budget. This involves identifying the most effective campaign types, ad formats, and targeting options to maximize ROI.

  3. Keyword and Competitive Analysis: Performing in-depth keyword research and competitive analysis to identify opportunities for expansion, optimization, and differentiation within the client’s industry or niche.

  4. Campaign Optimization: Providing recommendations and best practices for optimizing existing Google Ads campaigns to improve performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). This may involve adjusting bidding strategies, refining ad targeting, and optimizing ad creative.

  5. Conversion Rate Optimization (CRO): Offering guidance on improving website landing pages and user experience to increase conversion rates for Google Ads traffic. This may include suggestions for optimizing landing page design, messaging, calls-to-action (CTAs), and form submissions.

  6. Budget Allocation and ROI Analysis: Assisting the client in optimizing their Google Ads budget allocation to maximize ROI and achieve their desired business outcomes. This involves analyzing campaign performance data, identifying top-performing keywords and ad groups, and allocating budget accordingly.

  7. Ad Performance Analysis: Analyzing ad performance data to identify trends, insights, and opportunities for optimization. This includes assessing ad copy effectiveness, ad placement, ad extensions usage, and ad testing results.

  8. Remarketing Strategy: Developing a remarketing strategy to re-engage website visitors and previous customers through targeted Google Ads campaigns. This may involve segmenting audiences based on behavior or interests and delivering tailored ad messaging to encourage conversions.

  9. Training and Knowledge Transfer: Providing training sessions or workshops to educate the client’s team on Google Ads best practices, campaign management techniques, and performance optimization strategies. This empowers the client to take a more active role in managing their Google Ads campaigns effectively.

  10. Ongoing Support and Consultation: Offering ongoing support and consultation to address questions, concerns, or challenges related to Google Ads campaign management, performance tracking, and optimization. This may include regular check-ins, performance reviews, and strategic adjustments based on evolving business needs.

FAQ ADS CONSULTANCY

When you bid on a broad keyword search term like “exercise bikes,” you’ll get more hits from visitors who are just starting their search, allowing you to capture their information with your post-click landing page and begin sending them informative content. If you don’t get a conversion, you can use retargeting software to bring them back until you do. Conversely, if you bid on a more precise, long-tail keyword search term like “exercise bikes for seniors with bad knees,” your search will be featured in far fewer results, but they will capture the attention of the buyers you’re most trying to attract. When people use long-tail keywords to search, they have more intent, meaning they’re more likely to be serious buyers. However, keep in mind that broad keyword search terms are less expensive than long-tail terms, which are more likely to result in sales.

When it’s done right, a Quality Score can improve the profitability of your campaign, help you reach more customers and increase your return on investment (ROI). A good Quality Score can minimize your costs and give you higher exposure, enabling you to enjoy more clicks and conversions without raising your bid. Quality Score looks at various aspects of your campaign and assigns each keyword its own score. This affects how your ad ranks and the cost per click. The higher the Quality Score, the better the price per click. Factors that determine your Quality Score include:

  • How relevant is your Google ad to your search query?
  • Does your Google keyword match your ad group?
  • How does your ad relate to the associated landing page?
  • What is the historical click-through rate (CTR) of the ad?
  • How does your overall account perform?

Given the complex nature of the Quality Score system, you’re best served by one of our experts here at OuterBox. They’ll help you maximize your score by:

  • Using smaller targeted ad groups to segment your campaigns and enhance your ad’s relevance.
  • Optimizing the ad copy to increase CTRs.
  • Optimizing landing pages to enhance targeting.
  • Providing a better user experience through reduced website load times.

Yes, when implemented and managed properly, your business can enjoy a terrific ROI from Google Ads. The continued profitability of Google Ads, and the fact that the majority of advertisers say they definitely plan to include Google Ads in their campaigns going forward, are clear indicators of the effectiveness of Google Ads.

Google has the largest online display ad network in the world. And because so much of Google’s total income is from advertising, Google’s focus is on the continuous improvement of its Google Ads tools. Google Analytics, for example, is a world-class program that’s in sync with Google Ads, so you can quickly get a read on how your ad is performing and make adjustments accordingly.

Before creating your ad, make sure you have a solid landing page. Your landing page needs to feature targeted keywords, concisely convey your message and give the visitor  the information they need to do whatever you want them to do. An excellent landing page will affect your campaign’s conversion rate and, consequently, your Quality Score. Once you have your landing page, you can create the copy for your ad. It needs to contain the following:

  • A headline that grabs the reader’s attention
  • A compelling message
  • SEO-rich content
  • A call to action

While there are undoubtedly pricey keywords, there are plenty of affordable keyword options to bid on. Because you set the amount you spend each month, you can run your ad for a portion of the month or use a broad term to try and harvest data and learn more about what type of budget will be necessary for your business to be successful on the Google Ads platform.

Would you like to start a project with us?

REQUEST QUOTE